By Ellen G. White 
In a lot of clear and easy ways, alternative health claims can change people’s minds. People are more likely to click or shop when they see big claims about getting more energy or better sleep. Products feel trustworthy when they use personal stories and facts that are easy to understand. A quick choice can be made with emotional words that speak directly to wants. Sometimes, a well-known name like Dr. Mercola can tip the scales in a way that makes shoppers sure of what they should do next.
Claim that grabs the attention gets attention
People can’t help but look at signs that say “bigger, faster, or stronger.” On busy store shelves and in bright online ads, simple words like “natural” or “pure” stand out. With these strong claims shining like a torch, they catch people’s attention and make them stop long enough to find out more and decide what to do.
Choices are shaped by social proof.
Seeing other people like a product can change your mind. Review scores, shares, and reviews show that a lot of people have tried it and liked it. This crowd knowledge makes shoppers feel safe because they know they are in good company. People often go down the same path as others because they trust the advice of a group more than their own study.
Expert endorsements make you seem more trustworthy
People pay attention when a doctor or guide gives them advice. Quotes from knowledgeable people can help you believe in new options more quickly. People are more likely to try something new if it has a note from Dr. Mercola or another well-known doctor. With this professional touch, you can go from having doubts to being sure of your choice.
Each alternative health claim is based on clear labels, moving stories, comments from the public, and advice from experts. When buyers know these easy tricks, they can find real value. People feel safe and ready to make a choice when they see these strategies.